Link building refers to the process of getting external web pages to link to a page on your website such as directories, suppliers, business partners etc. It is one of the many tactics used in search engine optimization (SEO). Building links is a difficult, time-consuming process as not all links are created equal.
It is very important to have a link building campaign on your website if you are looking to increase website rankings on Google. Link building in 2016 is the process of earning website links on other websites. Earned natural links directly improve the reputation of a website and where it ranks in Google, Bing, Yahoo and other search engines.
Incoming links is always awarded in Google search results. Effective link building doesn’t mean building unlimited links but it means getting genuine links from a website that is reliable such as D Moz.
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